Tata Motors set a new monthly record in September 2025 with 60,907 passenger vehicles sold, climbing to the No. 2 position in India’s rankings on the back of GST 2.0 price cuts and festive demand tailwinds.
Key highlights
- Record PV sales: 60,907 units in September 2025, up about 47% year-on-year, marking the brand’s best-ever monthly performance in passenger vehicles.
- Domestic wholesales: 59,667 units dispatched to dealers, also a record tally for the month, alongside exports of 1,240 units.
- Ranking jump: Tata Motors secured the second spot in September retail rankings, ahead of Mahindra and Hyundai, driven by strong SUV and EV momentum.
What drove the surge
- GST 2.0 effect: Post-rate-cut pricing, combined with festive season offers, unlocked pent-up demand across segments, significantly boosting traffic and conversions in showrooms.
- Festive momentum: Navratri-week deliveries and elevated booking inflows amplified month-end volumes, setting a strong base for the quarter ahead.
- Portfolio depth: Wider availability of CNG and EV variants across core nameplates broadened consideration and improved affordability matrices.
Model-wise performance
- Nexon leads: The Nexon lineup registered over 22,500 units, the highest-ever monthly sales for any single Tata model, spanning both ICE and EV variants.
- Harrier and Safari: Mid-size SUV siblings hit their best-ever combined sales, aided by accessible variants like the Adventure X and festive pricing leverage.
- CNG lineup: Tiago, Tigor, Punch, Altroz, and Nexon CNG propelled alternative-fuel growth, reinforcing value positioning in price-sensitive segments.
EV and CNG milestones
- EV record: September EV sales reached 9,191 units, nearly doubling year-on-year, marking a 96% jump and a new monthly high for the brand’s electric portfolio.
- CNG surge: CNG models set an all-time high with over 17,800 units, reflecting more than 105% growth compared to Q2 FY25, underscoring the appeal of lower running costs.
Market standings
- Second in September: Retail data and industry trackers show Tata ahead of Mahindra and Hyundai for the month, while Maruti Suzuki retained overall leadership in the domestic market.
- Competitive context: Mahindra and Hyundai also posted their best monthly tallies, but Tata’s broader fuel-mix and SUV-led portfolio pushed it past both rivals for the No. 2 slot.
Outlook
- Sustained momentum: Management commentary points to continued strength into the festive quarter, supported by GST-driven affordability, elevated bookings, and improved supply across key nameplates.
- EV trajectory: With September’s record and an expanding EV lineup, Tata remains on course to scale annual EV volumes materially in CY2025, building on multi-month highs.
