Tata Sierra EV set for festive debut in October
Tata is gearing up to bring back the iconic Sierra nameplate with the Sierra EV taking the first bow during the festive window in October, followed by the internal‑combustion versions in early 2026. The strategy positions the EV as the halo model to showcase Tata’s latest electric platform and tech before broader ICE rollout across trims and regions.
What’s expected in the EV
- Premium midsize SUV dimensions with a rugged‑modern design language that nods to the original Sierra while adopting contemporary lighting, wheels, and cabin styling.
- Configurations likely to include single‑motor and higher‑spec dual‑motor AWD variants, aimed at balancing efficiency and performance for highway and light off‑road use.
- A tech-forward interior with multi‑screen layout, connected features, ADAS, 360‑camera, panoramic sunroof, and comfort options expected on upper trims.
Pricing and positioning
- Expected ex‑showroom pricing to start in the mid‑₹20 lakh bracket for the EV, placing it against incoming midsize electric SUVs from mainstream rivals.
- ICE versions are slated to broaden the price band in early 2026, targeting buyers who prefer petrol/diesel with the Sierra’s lifestyle SUV appeal.
Launch timeline snapshot
- October 2025: Sierra EV market debut aligned to the festive season; dealer previews and investor events indicate readiness for roll‑out in key metros first.
- Early 2026: Sierra petrol/diesel variants to follow as production scales, with variant mix and features cascading down the lineup.
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