Kia has taken a playful step into the world of emotions with its latest innovation—an air freshener that smells like gasoline. Designed for electric vehicle owners who miss the classic scent of fuel, this new campaign is both humorous and nostalgic.
Launched in Finland, the limited-edition air freshener is being offered to buyers of the Kia EV4. Shaped like a tiny fuel can, it’s more than just a quirky accessory—it’s a clever way to help drivers emotionally transition from the world of combustion engines to the clean future of electric mobility.
The fragrance behind this unique product was crafted by Finnish perfumer Max Perttula, known for creating complex scents with a strong character. The formula blends motor oil, metal tones, birch tar, amber, and a hint of jasmine to recreate the familiar atmosphere of a car repair shop. It’s a combination designed to trigger memories of the roads, fueling stations, and driving experiences of the past.
Instead of focusing on specs or range, Kia’s campaign takes a human-centered approach. It connects with people who grew up loving cars that roared and smelled like gasoline. The company’s messaging playfully asks, “Do you miss the smell of gasoline? We’ve got something for that.”
The move quickly grabbed global attention on social media. While some fans found it funny, others called it a genius marketing idea that blends nostalgia with innovation. Beyond the laughs, Kia’s campaign highlights how brands can use creativity and humor to make electric driving more relatable and emotional.
By turning a simple air freshener into a conversation starter, Kia proves that the spirit of driving can evolve without losing its soul—and sometimes, it might just smell like gasoline.
Kia’s gasoline-scented air freshener reminds us that driving is more than just technology or speed — it’s about the experience, the memories, and even the smells that make the journey special. With this playful scent, Kia proves that the road to an electric future doesn’t have to leave the past behind — it can bring it along for the ride.
